I’m Gloria, a data analyst specializing in marketing analytics within the University of Tennessee’s Office of Communications and Marketing.
My work sits at the intersection of analytics, marketing, and technology. Over the past three years, my role has been to build the data systems that enable teams to monitor marketing and communications performance across various tactics. Another aspect of my role is synthesizing marketing insights to surface meaningful trends to connect audience behavior back to strategic outcomes.
Previously, I was a data analyst at FiscalNote, a policy tech company based in Washington, DC, specializing in building and maintaining automated web scrapers as part of the data pipeline that powered FiscalNote’s legislative tracking platform.
In my free time, I enjoy making amigurumi. You can check out my work here.
I will be speaking at the following conferences this year:
I’m based in Knoxville, TN. If you want to learn more about me, you can check out my LinkedIn or email me at [email protected].
©2026 Gloria Yu